2/18/2023 0 Comments Gorillaz website house tour![]() ![]() Using methods of analysis of the original texts, and a survey of the networked fan practices that respond to them, the essay theorizes that the material and haptic invitation in these visuals is at odds with the diminishing presence of physical consumables within popular music culture. The tangible materiality foregrounded in these visuals stems from the main ecological theme of the album: the disposability of plastic waste. The most fully realized of these, Gorillaz’ Plastic Beach (2010), is rich in visual media typical of popular music culture, including sleeve art, animated music videos. ![]() However, those that exist provide intriguing case studies, highly distinct from those based in film and television. The entertainment complexes of narrative transmedia contain few instances based in popular music. ![]()
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